Engr. Maria Joane Aster Fajardo
Aster, a licensed Chemical Engineer and a Scientist, has over three decades of experience in consumer research and product development within global FMCG organizations, with work spanning product innovation, quality assurance, and market‑informed R&D strategy.
Professional roles have covered Asia‑Pacific and global markets, with responsibility for technical organizations supporting Hair Care, Laundry, Fabric & Home Care, and Pharmaceutical products. Activities have included product development from concept definition through commercialization and supply readiness.
Work has involved the integration of consumer and market research, technical development, and quality governance to support product performance, compliance, and business requirements. Responsibilities have included collaboration with R&D, Product Supply, Marketing, and Commercial functions on product initiatives.
She held various senior technical leadership roles at Procter & Gamble in Singapore, Japan, China, and the Philippines, such as Quality Assurance Director, Asia R&D Franchise Director, Global R&D Platform Director, Asia/Global Hair R&D Products Research Section Head, Japan Fabric & Home Care R&D Products Research Senior Scientist.
She was a Professional Lecturer in Business Math and a member of the Faculty of Master of Business Administration, De La Salle University.
Areas of Expertise
Product Development & Commercialization
End‑to‑end product development covering concept ideation, technical development, scale‑up, launch readiness, and supply integration.
Quality Assurance & Technical Governance
Quality assurance systems, technical governance, and risk management across product development and supply, including launch readiness and incident prevention.
FMCG Research & Development
Research and development leadership across Hair Care, Fabric & Home Care, Laundry, and Pharmaceutical products.
Asia‑Pacific & Global Markets
R&D and consumer research experience across Asia‑Pacific and global markets, including Japan, China, Southeast Asia, and global platforms.
Technology Platforms & Product Systems
Development and application of technology platforms, formulation systems, and product performance frameworks.
Cross‑Functional Collaboration
Integration of R&D, Product Supply, Marketing, Consumer & Market Knowledge, and Commercial teams in product initiatives.
Organizational & Technical Leadership
Leadership of technical organizations, capability development, and ways of working within R&D and Quality functions.
Consumer Research & Market Understanding
Consumer and market research to inform product concepts, design choices, and innovation direction across FMCG categories and regional markets.
Academic Background
BS, Chemical Engineering, Cum Laude
University of the Philippines, Diliman, Quezon City (1984)
Chemical Engineering Board, Admitted (1985)Master, Business Administration, Dean’s List
De La Salle University, Taft, Manila, Philippines (1991)